Web Site Administrator
Ultralife Corporation, March, 2001 - March, 2011
Marketing wanted to create one cohesive look to bridge four brands together. I took their illustrations and ideas for the theme and created a main style sheet. I then figured out how to use PHP within the CSS to apply different colors and logos based on brand. By building the site in PHP, I was able to ensure consistency on all of the brand sites without additional code.
One of the most important features of the site was a Custom Battery Request form. The purpose of the form was to help the customer provide details of their battery needs for their project. I worked with Engineering to determine the most important information needed. Additional information could then be supplied in an optional second form. The data collected would then be sent to Sales. A Sales Engineer, Salesforce.com, and I built a "bridge" between the website and Salesforce to funneled the data into specific fields and alert a Sales Representative to a new lead.
In order to monitor the success of the website and its forms, I used Google Analytics and Webmaster Tools. These helped me monitor the success of our key words and Adwords programs, as well as adjust our key words and content based on organic search results. Every month, I would work with Marketing to discuss reports from Google Analytics, and determine what actions were needed in order to continue to improve the site.
Key Contributions:
Developed multiple brand sites containing intuitive page layouts and dynamic CSS based on graphic artist illustrations. Applied expertise in PHP, PostgreSQL, Dreamweaver, PuTTY, and phpPgAdmin. Developed process flows for new requests, created reports, and designed a Google Custom Site Search.
Accomplishments:
- Collaborated with marketing and sales teams on branding and the development for a cohesive look across four different brands.
- Created a main style sheet that preserved individual branding while using PHP and CSS to alter colors and logos.
- Propelled search engine optimization (SEO) based on Google Analytics, customer feedback, and information from sales teams.
- Coordinated efforts with engineering teams to determine required information for a Custom Battery Request form used for customers to self-report battery needs.
- Drove revenue growth from Google Adwords by implementing web-based forms that initialized contact between customers and sales, and migrating data into Salesforce.com as well as the digital inventory system.
- Improved customer experience by managing third-party host company relationship.
- Generated reports to analyze successes and failures as well as the overall usefulness of tools.
Other Positions Held
Systems Administrator
August, 2002 - June, 2003
Ultralife used DocuShare to store important documents shared across the company. I was responsible for creating and maintaining accounts, training new users and assisting current users with any questions, and helping departments with the organization of their files.
Accomplishments:
- Trained employees on such systems as use of the company intranet, custom databases, and the Sales team's content sales management system.
- Administered company intranet (DocuShare), and provided system support to all employees.
- Developed PowerPoint presentations on such topics as tips using Microsoft Word, which I used during company-wide employee training meetings.
Document Control Clerk
September, 1999 - March, 2001
Maintained revision control and distribution of engineering drawings, bills of material and other supporting documents. Processed engineering change notices and managed log of engineering document releases and revisions.
Accomplishments:
- Streamlined processes for maintaining manufacturing documentation. Created technical manual detailing the process.
- Organized and maintained all production documentation.
- Uploaded and organized all documents to the company intranet (DocuShare)
- Monitored stock codes for all Bills of Materials within the Enterprise Resource Planning System to ensure data accuracy.
